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Friday, July 10, 2020 | History

6 edition of Global marketing and advertising found in the catalog.

Global marketing and advertising

Marieke K. de Mooij

Global marketing and advertising

understanding cultural paradoxes

by Marieke K. de Mooij

  • 229 Want to read
  • 13 Currently reading

Published by Sage Publications in Thousand Oaks .
Written in English

    Subjects:
  • Target marketing -- Cross-cultural studies,
  • Advertising -- Cross-cultural studies,
  • Consumer behavior -- Cross-cultural studies

  • Edition Notes

    Includes bibliographical references and index.

    StatementMarieke K. de Mooij.
    GenreCross-cultural studies
    Classifications
    LC ClassificationsHF5415.127 .M66 2010
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL23148128M
    ISBN 109781412970419
    LC Control Number2009002539

    Global Marketing and Advertising. Understanding Cultural Paradoxes 5th. Published Warning: Several internet booksellers offer a cheap (appr. $10) Cram Textbook Outline by Academic Internet Publishers stating me as the is not written by me. It is a glossary of legal terms, a list of words with explanations that do not relate to the book. Request PDF | On Jan 1, , M K De Mooij and others published Global Marketing and Advertising: Understanding Cultural Paradoxes | Find, read and cite all the research you need on ResearchGate.

    Summary of the Book xvii Chapter 1: The Paradoxes in Global Marketing Communications 1 The Value Paradox 2 The Global-Local Paradox 3 The Technology Paradox 3 The Media Paradox 4 Paradoxes in Global Marketing Theory 4 Local Markets Are People, Global Markets Are Products 5 Focus on a Unique Individual 6 Globalization 6File Size: KB. Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing: /ch The internet has a huge impact on everything including by converting traditional trade methods into electronic trade and traditional marketing/advertisingAuthor: Yurdagül Meral, Duygu Ecem Özbay.

    Integrated Marketing Communication and the Ethics of Advertising: /ch This chapter explores the marketing communication process at all its stages, unveiling the vulnerable aspects and raising awareness about ethical : Manuela Epure, Lorena Clara Mihăeş. Integrated Advertising Promotion And Marketing Communications 7th Edition by Kenneth E. Clow Do.


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Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the is the author of several academic publications on the influence of culture on marketing and by: Global Marketing and Advertising is an essential book for anyone in the field of advertising, whether global or local in focus.

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The International Marketing Task 1/8 Environmental Adjustment Needed 1/14 Self-reference Criterion: An Obstacle 1/15 Becoming International 1/18 International Marketing Orientations 1/20 Globalisation of Markets 1/24 Developing a Global Awareness 1/27 Orientation of International Marketing 1/ global market, or global marketing, thus needs some clarification.

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-- Carolus Praet Global Marketing and Advertising is an essential book for anyone in the field of advertising, whether global or local in focus. Students, scholars, and practitioners will have their eyes opened to cultural differences, never before noticed, greatly impacting the success or failure of marketing and advertising practices/5(38).

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives". Global marketing is also a field of study in general business management that aims to market products, solutions and services to customers locally, nationally, and internationally.He has taught global marketing strategy in MBA and Executive Programs for major multinationals across the world, and has published a variety of books and academic papers in journals such as the Strategic Management Journal, Journal of International Business Studies and Journal of World Business.

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